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Panellists



		Patricia Bacon Sales & HR Director, Instant Offices Group



		As Sales & HR Director, Patricia Bacon is responsible for Sales and Operations, with a particular emphasis on HR strategy for Instant Offices Group. Since joining the group in 2002, she has played a pivotal role in building the business to a company of over 70 people, based across the London, Miami and Sydney offices, with a projected turnover of £23 million for 2008. Patricia's strong relationships with key global operators and partners worldwide, coupled with solid strategic marketing and sales skills, have contributed significantly to the company's continued high growth rates. Under her guidance, the Sales team has consistently exceeded targets in all areas of the business. Patricia continuously strives to identify and develop new key revenue streams in new markets, and to boost the conversion rate of lookers to occupiers. In terms of processes and people, she also plays a key part in ensuring that Instant Offices Group's transition from a small to a medium-sized business is smooth. Patricia brings to Instant Offices Group over 18 years' experience in Business Development, Sales, Marketing and HR. Before joining the group, she worked on key dealer development programmes across Europe and on re-branding strategies at Nissan Europe NV. Prior to that, she worked at Swiss Bank Corporation, where she managed the set-up, implementation and successful roll-out of the annual graduate recruitment, summer internships and MBA programmes. She has also held senior Business Development and Marketing positions at The McWilliams Partnership, the leading advertising agency, and at The Henley Centre, part of WPP Group. Patricia holds a BA Honours in Modern Languages (French and Spanish) and Information Systems from the University of the West of England.